Skrillex Makes New Track for G-Star Ad: Video
Skrillex teases his eccentric new track in a new G-Star campaign video.
G-Star released their "Art of RAW" video this week featuring the musical stylings of Grammy award-winning DJ and producer Skrillex. The video features G-Star's raw denim accompanied by a custom track created by the maestro and an appearance by the Skeleton Dog.
“It was a way for us all to come together and experiment artistically,” Skrillex explained in a press release on the collaboration. “Coming together to create this fantastic video piece was just exciting and new for everybody involved on the project. That’s the thing about adverts -- they can either be cheesy and solely used as marketing tool, or they can be a great excuse to do something different and expressive. I truly believe we made something awesome together.”
As a progressive act, Skrillex is a natural fit for the creative collaboration with G-Star. “I like to make music that is harmonically explosive and endearing no matter what the size of the crowd or the sound system.”
The new sound is complex blend, infectious and multi-layered, which speaks to Skrillex’s continuing transformation. “It’s 3-D, it’s meant to wake you up, and can be felt on a cellular level," he said. "But it’s always changing.”
Check out the new sound below: