Chart Beat Wednesday: Eminem, Luke Bryan, Steve Oliver
'NOT AFRAID' TO MAKE 'WAY' FOR TWO: Eminem claims the Pop Songs Greatest Gainer award for a second consecutive week, as "Love the Way You Lie," featuring Rihanna, blasts 21-13 with a 50% improvement (3,029-4,550 plays on 128 stations), according to Nielsen BDS.
The rapper, who remains atop the Billboard 200 for a third week with "Recovery," last registered the format's largest gain in back-to-back weeks with "When I'm Gone" in November 2005.
While "Love the Way You Lie," the second single "Recovery," scales the Pop Songs survey, prior radio track "Not Afraid" advances 24-22. Pop Songs panelist WXRK (92.3 Now)/New York played the songs 78 and 30 times, respectively, in the chart's tracking week of July 5-11. Pop Songs reporter KIIS (102.7)/Los Angeles spun the tracks 74 and 19 times, respectively, in the same span.
CBS Radio VP/programming and WXRK program director Dom Theodore admits to having "no issues playing both songs, given the audience demand."
"'Love the Way You Lie' will easily be a No. 1 record. It's a very powerful song and is showing early research traction."
KIIS APD/MD Julie Pilat says that, "when 'Not Afraid' came out, it seemed, at first, like a 'street single.' As soon as it started to cross over to pop radio, Eminem dropped ('Recovery') and people discovered 'Love the Way You Lie.'
"I think that if anyone had doubts that Eminem was back while 'Not Afraid' was climbing the chart, 'Love the Way You Lie' closed the deal. Plus, Rihanna's voice on the hook is hypnotic.
"There's a ton of depth to this artist and album. Listeners want as much as they can get."
'RAIN' REIGNS: Luke Bryan celebrates his first No. 1 on Country Songs, as "Rain Is a Good Thing," his fourth top 10, ascends 3-1.
The Leesburg, Ga., native, who turns 34 Saturday (July 17), previously peaked as high as No. 2 in December with his last effort, "Do I." Bryan arrived with the No. 5-peaking "All My Friends Say" in 2007 and reached the top 10 for a second time with "Country Man" (No. 10) in October 2008.
"Growing up in Georgia, my dad was a farmer and we worked in agriculture, so we were always looking up at the sky, checking if it was raining," says Bryan. "That always kind of set the tone for the mood in my household, whether we had rain coming in or not.
"If it had rained, we knew the crops would be good and it was going to be a good day or a good week around the Bryan household.
"I wrote 'Rain Is a Good Thing' with one of my best friends in the world, Dallas Davidson. Dallas and I used to have the saying, 'Rain makes corn, and corn makes whiskey,' and it was just something we always said.
"If we were a little bummed out about the rain, if we had a fishing trip planned or something and a big rain storm was coming through, we'd be like, 'Well, rain makes corn, and corn makes whiskey,' and that would kind of make us feel a little better about it."
'SUN' SHINES: The forecast is brighter on Jazz Songs, where Steve Oliver collects his first No. 1 with "Fun in the Sun" (3-1).
Not only is the track the most-played among the radio stations monitored for the Jazz Songs survey, "Fun in the Sun" is, appropriately enough, one of the songs the Weather Channel is using this month to accompany its morning reports.
"Barcelo" and "Sunlight Within," also from Oliver's current album, "Global Kiss," are additionally serving as soundtracks to Weather Channel forecasts throughout July.