Billboard Music Awards Pump 102% Sales Gain for Lauren Daigle, Jonas Brothers, Dan + Shay & More
The 2019 Billboard Music Awards yielded big gains for the songs performed on the show, according to preliminary sales data reported to Nielsen Music.
Collectively, the tunes performed on the May 1 broadcast on NBC snared a 102% sales gain, when comparing their combined sales on May 1 and May 2 versus April 29 and April 30. The show was hosted by Kelly Clarkson for the second year in a row, and featured performances by the likes of Taylor Swift with Brendon Urie; Madonna and Maluma; and Jonas Brothers.
In total, the performed songs sold 81,000 downloads on May 1-2, a big jump over the 40,000 sold on April 29-30. (Not included in these figures are selections in the four-minute, 13-song medley performed by Clarkson, who sang snippets of tracks by other artists.)
One of the most notable increases were tallied by Lauren Daigle’s “You Say,” which scored a big 260% leap in sales. It rallied from 3,000 sold on April 29-30 to 10,000 on May 1-2. In fact, “You Say” accounted for 12% of the total sales for May 1-2 among all of the performed songs. The surge in sales for “You Say” makes sense, as it seems a lot of people discovered Daigle and the track via the show, according to Shazam. According the company, it was the most Shazamed performance at the ceremony, accounting for 25% of all Shazams taken of performances during the broadcast.
Jonas Brothers’ “Sucker” surged by 179%, rising from 3,000 to nearly 10,000. Not so coincidentally, “Sucker” was also the second-most Shazamed tune of the evening. The third-most Shazamed track, Dan + Shay’s “Speechless” (performed on the show alongside Tori Kelly), grew by 417% -- climbing from 1,000 sold to 6,000.
News on streaming gains for the performed songs will be announced in the coming days.