Halsey Returns to Social 50 Top 10 For First Time Since 2016 After BTS Collab
Halsey reaches No. 9 after tweeting about her BTS collaboration, 'Boy With Luv. Plus, Billy Ray Cyrus debuts after hopping on the remix of Lil Nas X’s 'Old Town Road.'
A high-profile guest spot on the lead single from BTS’ new album lands Halsey a re-entry on Billboard’s Social 50 chart dated April 20 at No. 9, her first time in the chart’s top 10 since the list dated Aug. 25, 2018.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers with artist page views and engagement. The chart's latest tracking week ended April 11.
Halsey’s chart return is thanks in large part to an April 11 tweet about her collaboration with BTS, “Boy With Luv,” writing, “ARMY thank you for embracing this collab + remember your boys love you + always want to make you happy.”
The tweet helped drive 1.2 million mentions of Halsey on Twitter in the week ending April 11, a boost of 4,565%, according to Next Big Sound, and she gained 110,000 new followers.
I’m so glad to see everyone excited + talking about #BoyWithLuv! all your ???s will be answered when it’s here! ARMY thank you for embracing this collab + remember your boys love you + always want to make you happy. And as for my crew I can’t wait for you to see this side of me!— h (@halsey) April 11, 2019
While her BTS tweet was far and away her most-engaged-with post of the week, she also scored a boost with her April 9 tweet celebrating her nomination for the Hal David Starlight Award, which she’ll receive at the Songwriters Hall of Fame gala on June 13. The most recent recipients of the award: Sara Bareilles, Ed Sheeran and Nick Jonas.
Elsewhere on the Social 50: country veteran Billy Ray Cyrus doesn’t just have a hand in the No. 1 song on the Billboard Hot 100 -- he also makes his Social 50 debut at No. 16 thanks to the social media attention received after he jumped on a remix of Lil Nas X’s “Old Town Road.”
In addition to an 815 percent bump in Wikipedia views (58,000 in all), Cyrus’ tweets were reacted to 234,000 times, led by multiple April 5 posts in which he explained how his guest spot on the track came to be.
The country singer also shared multiple memes about the song’s remix, adding to his over Twitter reaction count.