ACM Awards Performances Push 347% Sales Gain for Blake Shelton, Thomas Rhett, Carrie Underwood & More

John Shearer/ACMA2019/Getty Images for ACM
Blake Shelton performs onstage during the 54th Academy Of Country Music Awards at MGM Grand Garden Arena on April 7, 2019 in Las Vegas. 

The 2019 Academy of Country Music (ACM) Awards pumped big gains for the collected songs performed on the April 7 live CBS broadcast, according to initial reports to Nielsen Music. Overall, the tunes performed sold 96,000 downloads on April 7 and 8 -- up 347% compared to the 21,000 downloads they sold on April 5 and 6.

Some of the most notable gainers were Thomas Rhett’s “Look What God Gave Her” (10,000 sold on April 7-8, up 220 percent), Blake Shelton’s “God’s Country” (15,000; up 174%), Dan + Shay’s “Keeping Score” (5,000; up 5,163%), Chris Stapleton’s “A Simple Song” (4,000; up 180%), Carrie Underwood’s “Southbound” (3,000; up 13,878%), Little Big Town’s “The Daughters” (9,000; up 388%).

Of note, Dan + Shay’s “Tequila,” which was not performed on the show, but won two CMA Awards (for single of the year, and song of the year), logged a 243% sales gain. It vaulted from 2,000 copies sold (on April 5-6) to 5,000 (April 7-8). Additionally, Dan + Shay got some extra face time on the show, as they won duo of the year.

As for streaming numbers, the collected songs sung on the show -- again, according to initial reports to Nielsen Music -- dipped by less than 1% in terms of total on-demand streams (audio and video combined). Though, some tracks did have a streaming gain, including Rhett’s “Look What God Gave Her” (1.8 million streams; up 27 percent), Florida Georgia Line’s “Can’t Hide Red,” featuring Jason Aldean (224,000; up 25 percent), and Stapleton’s “A Simple Song” (111,000; up 288 percent).

The ACM Awards are produced by dick clark productions, a division of Valence Media, the parent company of the Billboard-Hollywood Reporter Media Group.