Nipsey Hussle's 'Victory Lap' Album Aiming for Top 10 Return on Billboard 200 Chart
Streams of the album's songs gained 638 percent following the rapper’s death Sunday.
Prognosticators suggest the late rapper’s album could earn between 40,000 and 60,000 equivalent album units in the week ending April 4, following a surge of interest in the set after his death on Sunday (March 31). The album tallied about 3,000 units in the week ending March 28, according to Nielsen Music.
The album, which debuted and peaked at No. 4 on the March 3, 2018-dated chart, has been absent from the tally since the May 5, 2018 chart, where it ranked at No. 195.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the April 13-dated Billboard 200 chart (where Victory Lap could re-enter the top 10) is scheduled to be revealed on Billboard’s websites on Sunday, April 7.
Hussle died on March 31 after being shot outside of his Marathon Clothing store in Los Angeles.
According to initial reports to Nielsen Music, Victory Lap earned 6 million on-demand audio streams for its songs on March 31 -- up 638 percent compared to the day previous (810,000 streams). The set’s most-streamed song on Sunday was “Dedication,” featuring Kendrick Lamar, which tallied 1.23 million on-demand audio streams. (The track was also Hussle's most-streamed song, by on-demand audio streams, of his entire catalog on the day of his death.)
Victory Lap was Hussle's first studio album, though he had earlier released many mixtapes. Through the week ending March 28, the Victory Lap set had earned 302,000 equivalent album units, and its songs have accumulated 300 million on-demand audio streams, according to Nielsen Music. The album also garnered Hussle his first Grammy Award nomination, for best rap album.
Looking at Hussle's entire catalog of songs, they collected 10.04 million on-demand audio streams on March 31 -- up 489 percent compared to March 30 (1.70 million).
More news of gains for Nipsey's music will be reported in the coming days.