Set could score the third-largest streaming week ever for an album by a woman.
Billie Eilish’s When We All Fall Asleep, Where Do We Go? is getting bigger. Industry forecasters suggest the album, which is on track to debut at No. 1 on next week’s Billboard 200 chart, could now launch with over 275,000 equivalent album units earned in the week ending April 4. That’s up from the first-week estimate of 250,000 reported on Sunday (March 31).
The set is aiming to bow with 2019’s second-biggest week for an album in total units, the second-largest week of the year in terms of album sales, and the third-biggest streaming week ever for an album by a woman.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the April 13-dated Billboard 200 chart (where When We All Fall Asleep could debut at No. 1) is scheduled to be revealed on Billboard’s websites on Sunday, April 7.