Billie Eilish, Stray Kids Return to Social 50 Chart's Top 10
Plus, Harry Styles re-enters at No. 18.
Billie Eilish continues to slowly but surely reach new peaks on Billboard’s Social 50 chart, as the pop/alt singer jumps 16-6 in her 34th week on the list (the most recent dated March 23), eclipsing her previous best of No. 7 that she achieved a month ago.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers with artist page views and engagement. The chart's latest tracking week ended March 14.
Eilish’s metrics are led by a 99 percent gain in Wikipedia views in the week ending March 14, plus a boost of 28 percent in Twitter mentions, according to Next Big Sound.
The 17-year-old continued to promote her new single “Wish You Were Gay,” the latest taste of upcoming album When We All Fall Asleep, Where Do We Go? (due March 29), and made an appearance on the popular First We Feast video series Hot Ones.
“Wish You Were Gay” concurrently grows 74-59 on the Billboard Hot 100. Eilish’s third song to reach the top 60.
Stray Kids also vault into the top 10 on the Social 50, moving 34-8, as the K-pop group nears the release of new EP Cle 1: Miroh.
The EP, planned for release on March 25, is the nine-piece act’s fifth set and its first since October 2018’s I Am You.
In all, the group earned 373,000 Twitter reactions, up 250 percent, thanks to teaser images for the release featuring the members of the boy band. It’s the first week in the top 10 for Stray Kids since the Nov. 3, 2018-dated list (No. 10).
The Social 50’s top re-entry, meanwhile, belongs to Harry Styles, who returns to the list at No. 18.
Styles’ re-entry coincides with a March 8 tweet (his first since Feb. 1): a post commemorating International Women’s Day in which he thanked “all the wonderful women of today, yesterday, and always.”
Styles earned 195,000 Twitter reactions in the tracking week, up 1,464 percent, along with 277,000 mentions on the social media service.