Oscar Song Nominees Surge 139% In Sales, Led by Lady Gaga & Bradley Cooper's 'Shallow'
Plus: Sales of Queen’s songs rose 29 percent following show-opening performance.
Sunday’s Academy Awards spurred sizable sales gains for the five tracks nominated for best original song, according to initial sales reports to Nielsen Music. Combined, the quintet of tunes sold a combined 23,000 downloads in the U.S. on the day of the show (Feb. 24), up 139 percent compared to the 10,000 in sales registered a day earlier (Feb. 23).
The leader of the pack was the winner for original song, “Shallow,” from A Star Is Born. The song sold nearly 21,000 downloads on Sunday (up 121 percent), more than the sales of the other four nominees combined.
On the Oscars, four of the nominees were performed onstage: “Shallow,” “I’ll Fight” (from RBG), “The Place Where Lost Things Go” (from Mary Poppins Returns) and “When a Cowboy Trades His Spurs for Wings” (from The Ballad of Buster Scruggs). “Shallow” was staged in a warmly received performance, by its original performers Lady Gaga and Bradley Cooper. (Gaga took home her first Oscar for “Shallow,” as one of its four co-writers.)
Of the five nominees, only “All the Stars,” from Black Panther, was not performed on the Oscars, though it was acknowledged during the introduction and presentation of the original song category.
Oscar show-openers Queen, with Adam Lambert, saw a robust boost in sales as well, following the band’s performance of “We Will Rock You” and “We Are the Champions.” Sales of Queen’s catalog of songs grew by 29 percent on Sunday (rising to 27,000; up from 21,000). Further, the two tracks the band performed jumped 49 percent in sales, as “Rock” and “Champions” sold a combined 4,000 on Sunday (up from 3,000 a day earlier).