Shawn Mendes' Calvin Klein Campaign Announcement Becomes His Most-Liked Instagram Post Ever

To put it briefly, a lot of people really like Shawn Mendes in his Calvin Klein underwear.  

On Feb. 16, the singer-songwriter announced his upcoming Calvin Klein campaign via a gone-viral post on Instagram, which has since become Mendes’ most-liked and most-commented-on post.

As of 3 p.m. PT on Feb. 18, the post had garnered 8 million likes and over 450,000 comments.  

The post features two fleshy photos of the 20-year-old in nothing but Calvin Klein underwear, along with a simple caption: “@CalvinKlein #MyCalvins. Campaign coming this week.”

Previously, Mendes’ most-liked post was a photo of him with his parents, with 5.1 million likes. 

Mendes has 40.6 million followers and 2,050 posts to his Instagram account. Mendes is the fifth most-followed male musician on Instagram. Ahead of Mendes are Justin Bieber (104 million), Justin Timberlake (53.8 million), Drake (53.7 million) and Chris Brown (50.8 million).

 

 
 
 
 
 
 
 
 
 
 
 
 
 

@CalvinKlein #MyCalvins. Campaign coming this week.

A post shared by Shawn Mendes (@shawnmendes) on