Dolly Parton, Kacey Musgraves & H.E.R. Score Largest Post-Grammys Streaming Gains
Brandi Carlile, Janelle Monae & St. Vincent also received boosts.
Dolly Parton, Kacey Musgraves, H.E.R. and Brandi Carlile are among the big winners in streaming after the 61st annual Grammy Awards (Feb. 10), as the acts drew significant increases in the music that they each performed that night.
In terms of on-demand U.S. streams, Parton had the biggest leap with "Red Shoes" (from the soundtrack to the 2018 Netflix film Dumplin'), which she sang during the ceremony. In the two days leading up to the Grammys vs. the day of and after the broadcast (Feb. 8-9 vs. Feb. 10-11), the track surged by 526 percent to 36,000 Feb. 10-11, according to Nielsen Music.
Other Parton songs jumped in streams following her medley performance at the Grammys too. Her recording of Neil Young's "After the Gold Rush" (with Linda Ronstadt and Emmylou Harris) gained by 263 percent (to 20,000 streams) on Feb. 10-11 (while Young's original version saw a residual 11 percent jump, and to an even higher total than Parton's: 43,000). Parton's "Here You Come Again" soared by 43 percent (151,000 streams), "Jolene" showed a 33 percent bump (379,000) and "9 to 5" was up 21 percent (324,000).
Behind Parton's "Red Shoes," the second-biggest gainer among songs performed at the Grammys was Musgraves' "Rainbow," which should be of little surprise to anyone who watched the ceremony, as she performed the ballad before scoring album of the year honors for Golden Hour. The song, also the LP's newest radio single (which enters the Feb. 16-dated Adult Contemporary chart at No. 25 and Country Airplay at No. 58), leapt by 516 percent to 536,000 streams Feb. 10-11. Meanwhile, the album is expected to re-enter the Billboard 200 (dated Feb. 23), perhaps in the top 15.
Other buzzy performances at the Grammys were H.E.R.'s "Hard Place" and Carlile's "The Joke." "Place" grew by 441 percent to 259,000 streams, while "The Joke" roared by 359 percent to 382,000.
More big gains belong to Janelle Monae's "Make Me Feel" (241,000 streams, up 107 percent) and "Django Jane" (61,000, up 49 percent), Lady Gaga and Bradley Cooper's "Shallow" (2.3 million, up 19 percent), Post Malone's "Stay" (655,000, up 16 percent) and Red Hot Chili Peppers' "Dark Necessities" (148,000, up 10 percent).
In terms of sales, as previously reported, all performers and nominees at the Grammys combined for a 480 percent total sales increase Feb. 10 vs. Feb. 9.
Streaming and sales Grammys gains will be reflected on the Billboard charts dated Feb. 23, encompass the tracking week ending Feb. 7.