The inclusion of “Sweet Victory” in the halftime show was likely sparked by a Change.org petition that called for the Super Bowl to honor SpongeBob’s creator, Stephen Hillenburg, who died in November.
As for the six Maroon 5 songs the band performed during halftime (“Harder to Breathe,” “This Love,” “Girls Like You,” “She Will Be Loved,” “Sugar” and “Moves Like Jagger”), they collectively jumped 35.3 percent in on-demand streams (4.90 million on Feb. 3-4 vs. 3.62 million on Feb. 1-2).
In total, Maroon 5’s entire catalog of songs climbed 38.3 percent in on-demand streams (11.84 million on Feb. 3-4 vs. 8.56 million on Feb. 1-2).
OutKast’s Big Boi and Scott also tallied increases for their guest performances in the halftime show.
Big Boi’s performance of OutKast’s “The Way You Move” yielded a 74 percent streaming gain (265,000 on-demand streams on Feb. 3-4 vs. 152,000 on Feb. 1-2). Further, another Big Boi-related track, “Kryptonite,” also rose after its brief inclusion in the show: it jumped 95.3 percent (56,000 streams on Feb. 3-4 vs. 29,000 on Feb. 1-2). “Kryptonite” is performed by Big Boi’s own Purple Ribbon All-Stars ensemble.
Scott’s single “Sicko Mode” climbed just 1 percent in on-demand streams (4.91 million on Feb. 3-4 vs. 4.86 million on Feb. 1-2). The tiny increase -- as compared to the rest of the halftime tunes’ growth — isn’t that shocking, since the track is a recent former No. 1 on Billboard’s Streaming Songs chart (topping the list dated Jan. 12) and remains in the top five on the current list (No. 5 on the Feb. 9-dated tally). Thus, “Sicko” was already a streaming monster -- and continues to be -- and didn’t have much room for growth.
Overall, the songs performed or heard during the halftime show (the six Maroon 5 songs, “Sweet Victory,” “The Way You Move,” “Kryptonite” and “Sicko Mode”) combined for a 19.8 percent gain in streams (10.4 million on Feb. 3-4 vs. 8.7 million on Feb. 1-2).