Fine Young Cannibals, Ludacris Lead Super Bowl Ad Sales Gains

Graham Tucker/Redferns
Fine Young Cannibals

Fine Young Cannibals’ “She Drives Me Crazy,” in particular, sees a 2,000-plus percent boost.

As with every Super Bowl in recent memory, many of the commercials during the Feb. 3 television broadcast featured music, and quite a few of the songs saw sizable gains in sales as a result.

The big winner during the CBS broadcast of Super Bowl LIII, during which the New England Patriots defeated the Los Angeles Rams by a score of 13-3, were Fine Young Cannibals, whose “She Drives Me Crazy” has soared in digital downloads since its appearance in one of T-Mobile’s multiple Super Bowl ads, according to initial sales reports to Nielsen Music.

In all, “She Drives Me Crazy” sold 2,000 downloads in the U.S. on Sunday (Feb. 3) and Monday (Feb. 4), the day of and the day following the Super Bowl, up 2,235 percent from its download sum for the previous two days (Friday, Feb. 1, and Saturday, Feb. 2).

But it’s far from the only song to see an increase in sales. Ludacris’ “Stand Up,” which popped up in an ad for Mercedes-Benz that stars the rapper himself, was purchased 1,000 times Feb. 3-4, up 1,505 percent.

Other gains belong to Bob Dylan’s “Blowin’ in the Wind” (1,000 downloads, up 704 percent), Andy Grammer’s “Good to Be Alive (Hallelujah)” (1,000 downloads, up 530 percent) and Norman Greenbaum’s “Spirit in the Sky” (1,000 downloads, up 259 percent). The songs were featured in commercials for Budweiser, Norwegian Cruise Line and Audi, respectively.

Eric Carmen, Backstreet Boys, Cardi B, J Balvin & Bad Bunny, Queen were also among the artists whose tunes made it to one of the biggest stages in advertising of the year.


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