The viral children's song, which spawned a dance challenge following the release of Pinkfong's 2016 version, bows at No. 32.
Another viral dance challenge has sparked a placement on the Billboard Hot 100, as Pinkfong's "Baby Shark" debuts at No. 32 on the list dated Jan. 12.
Some background for the uninitiated: "Baby Shark," whose origins date back decades, is a participatory children's song/nursery rhyme in which singers act out each verse with their hands and arms, from the eponymous youngest member of a family to the parents and grandparents.
In 2016, Pinkfong, a South Korea-based educational brand, created its version of the song and a subsequent video that has been the basis for the track's meme status. The so-called Baby Shark Challenge finds participants dancing along to the song and mimicking its commands when applicable, with social media services and the app TikTok among the hotbeds of activity for the challenge.