The U.K. tradition of Christmas No. 1s coming from left field continues with the news that the 2018 winner of that prestigious crown is LadBaby, a 31-year-old YouTube star and “dad blogger.”
His version of Starship's “We Built This City” (Frtyfve) featuring his wife and two sons, remakes the song as an ode to a favorite British food, sausage rolls, but with a serious element in that proceeds from the single are going to the food bank charity the Trussell Trust.
The track took the festive top spot with combined units of 75,000, of which 93% were downloads, according to the Official Charts Company. That put LadBaby a comfortable 18,500 units ahead of Ava Max's “Sweet But Psycho” (Atlantic/Warner Music). The American singer was ahead at the halfway stage in the chart race, but has to be content with the No. 2 spot for the second week running.