The 2018 Country Music Association (CMA) Awards spurred a big 521 percent U.S. sales gain for the songs performed on the Nov. 14 live ABC-TV broadcast, according to initial sales data reported to Nielsen Music. Collectively, the tunes performed on the show sold a combined 58,000 downloads on Nov. 14 and Nov. 15, up 521 percent as compared to the two previous days (9,000 combined on Nov. 12 and Nov. 13).
The sales figures above are for all of the tracks performed on the broadcast, save for two new songs released to coincide with the CMAs (Brad Paisley’s “Bucked Off” and Midland’s cover of “East Bound and Down”) and Garth Brooks’ “Stronger Than Me” (which has not been commercially released). However, the numbers do include Jerry Reed’s original take on “East Bound and Down.”
Some of the most notable gainers of the evening include Kacey Musgraves’ “Slow Burn,” which sold 4,000 downloads on Nov. 14 and 15 — up 6,593 percent as compared to its sales sum on the two previous days (a negligible amount). “Slow Burn” parent album Golden Hour won the CMA award for album of the year and also rallied in sales. It sold an estimated 2,000 copies on Nov. 14 and 15 — up 1,021 percent as compared to its sales sum over the previous two days (a negligible figure).