2018 CMA Awards Spur 521% Sales Gain for Kacey Musgraves, Kelsea Ballerini, Luke Combs & More

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Kacey Musgraves performs onstage during the 52nd annual CMA Awards at the Bridgestone Arena on Nov. 14, 2018 in Nashville.

The 2018 Country Music Association (CMA) Awards spurred a big 521 percent U.S. sales gain for the songs performed on the Nov. 14 live ABC-TV broadcast, according to initial sales data reported to Nielsen Music. Collectively, the tunes performed on the show sold a combined 58,000 downloads on Nov. 14 and Nov. 15, up 521 percent as compared to the two previous days (9,000 combined on Nov. 12 and Nov. 13).

The sales figures above are for all of the tracks performed on the broadcast, save for two new songs released to coincide with the CMAs (Brad Paisley’s “Bucked Off” and Midland’s cover of “East Bound and Down”) and Garth Brooks’ “Stronger Than Me” (which has not been commercially released). However, the numbers do include Jerry Reed’s original take on “East Bound and Down.”

Some of the most notable gainers of the evening include Kacey Musgraves’ “Slow Burn,” which sold 4,000 downloads on Nov. 14 and 15 — up 6,593 percent as compared to its sales sum on the two previous days (a negligible amount). “Slow Burn” parent album Golden Hour won the CMA award for album of the year and also rallied in sales. It sold an estimated 2,000 copies on Nov. 14 and 15 — up 1,021 percent as compared to its sales sum over the previous two days (a negligible figure).

Other big gaining songs that were performed on the CMAs include: Carrie Underwood’s “Love Wins” (3,000; up 1,043 percent), Chris Stapleton’s “Friendship” (1,000; up 7,463 percent), Keith Urban’s “Never Comin’ Down” (4,000; up 1,308 percent) and Kelsea Ballerini’s “Miss Me More” (5,000; up 1,628 percent).

The biggest selling CMAs-performed song on Nov. 14 and 15 was Luke Combs’ “She Got the Best of Me” (6,000; up 281 percent).


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