Kane Brown Earns First No. 1 Album on Billboard 200 Chart With 'Experiment'

Brian Jamie
Kane Brown

Plus: Imagine Dragons, Trippie Redd and Lil Peep debut in top 10 and the Beatles’ White Album returns to the region.

Country singer-songwriter Kane Brown earns his first No. 1 album on the Billboard 200 chart, as his second full-length studio effort, Experiment, bows in the top slot. The set, which was released on Nov. 9 via Zone 4/RCA Nashville, starts with 124,000 equivalent album units earned in the week ending Nov. 15, according to Nielsen Music. Of that sum, 105,000 were in album sales.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Nov. 24-dated chart (where Experiment starts at No. 1) will be posted in full on Billboard's websites on Tuesday, Nov. 20.

Experiment is just the third country album to reach No. 1 on the all-genre Billboard 200 chart in 2018. It follows Carrie Underwood’s Cry Pretty (Sept. 29; 266,000 units in its debut frame) and Jason Aldean’s Rearview Town (April 28; 183,000). There were four country leaders in 2017, but they all occurred in the last four months of the year: Luke Bryan’s What Makes You Country (Dec. 30; 108,000), Kenny Chesney’s Live in No Shoes Nation (Nov. 18; 219,000), Shania Twain’s Now (Oct. 21; 137,000) and Thomas Rhett’s Life Changes (Sept. 30; 123,000).

Experiment bows with the fourth-largest week for any country album in 2018, both in terms of overall units and album sales. Ahead of it are the debut frames of Cry Pretty (266,000 units, of which 251,000 were in album sales), Rearview Town (183,000 units, with 162,000 in album sales) and Keith Urban’s Graffiti U (May 12; 145,000 units, with 137,000 in album sales). All four albums received a first-week boost from sales generated by concert ticket/album sale redemption offers.

Experiment follows Brown’s debut self-titled full-length album, released in 2016. The latter peaked at No. 5 on the Oct. 28, 2017-dated tally, after it was reissued with bonus tracks. Brown previously notched entries with a pair of EPs: Chapter I (No. 9; April 4, 2016) and Closer (No. 40; Oct. 31, 2015).

Experiment was led by the single “Lose It,” which has so far peaked at No. 5 on both the Hot Country Songs and Country Airplay charts. It climbed 6-5 on the most recently published latter list (dated Nov. 17).

At No. 2 on the new Billboard 200, Imagine Dragons logs its fourth top two-charting effort, as its fourth full-length studio effort Origins enters with 91,000 units (61,000 in album sales). The rock group’s last studio set, Evolve, debuted and peaked at No. 2 on the July 15, 2017-dated list (starting with 146,000 units). The quartet also visited the top two with its two earlier studio sets: Smoke + Mirrors (No. 1; March 7, 2015) and Night Visions (No. 2; Sept. 22, 2012).

The debut parade continues on the Billboard 200, as Trippie Redd’s A Love Letter to You 3 starts, appropriately enough, at No. 3. The set enters with 84,000 units (11,000 in album sales). The hip-hop artist’s album is powered largely by streaming activity, as it collected 72,000 in SEA units (which translates to 108.8 million on-demand audio streams for the album’s tracks in its first week). Love Letter is also the week’s most-streamed album overall.

A Love Letter to You 3 marks the fourth entry on the Billboard 200 for Trippie Redd, following Life’s a Trip (No. 4; Aug. 25), A Love Letter to You 2 (No. 34; Oct. 28, 2017) and A Love Letter to You (No. 64; Jan. 27, 2018).

The late Lil Peep debuts at No. 4 with his first posthumous album, Come Over When You’re Sober, Pt. 2. The set starts with 81,000 units (43,000 in album sales, bolstered by sales from an array of merchandise/album bundles). The new album is Lil Peep’s first top 10 effort and follows Come Over When You’re Sober, which reached No. 38 (Dec. 9, 2017). The latter set was released on Aug. 15, 2017 but didn’t debut on the chart until Dec. 2, 2017 — after Lil Peep died on Nov. 15, 2017.

Lady Gaga and Bradley Cooper’s former three-week No. 1 A Star Is Born soundtrack slips from No. 2 to No. 5 with 68,000 units (down 13 percent).

The Beatles’ self-titled album, often referred to as the White Album, re-enters the chart at No. 6 following its 50th anniversary reissue on Nov. 9. The set climbs back onto the tally with 63,000 units earned (up 1,499 percent), of which 52,000 were in traditional album sales (up 5,596 percent).

The album, first released in 1968, was remastered and reissued in a variety of formats, including some with a bevy of bonus tracks. The White Album spent nine nonconsecutive weeks at No. 1 on the Billboard 200 between Dec. 28, 1968 and March 1, 1969.

Until this week, it was last higher on the chart on March 29, 1969, when it ranked at No. 5 (the final week in the top 10 of its initial chart run).

Rounding out the new top 10 on the Billboard 200: Queen’s Bohemian Rhapsody soundtrack falls 3-7 (54,000 units; down 8 percent), Metro Boomin’s Not All Heroes Wear Capes slides 1-8 in its second week (52,000 units; down 47 percent), Drake’s former five-week leader Scorpion dips 5-9 (43,000 units; down 5 percent) and Travis Scott’s former two-week topper Astroworld descends 8-10 (41,000 units; up 2 percent).


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