Thanks to a fan-driven social media campaign, Mariah Carey’s Glitter album surged 8,374 percent in U.S. album sales in the six days ending Nov. 14, according to preliminary sales reports to Nielsen Music.
In the last six days (Nov. 9-14), the album sold 3,000 copies -- up from a basically negligible figure in the previous six days (Nov. 3-8).
The surge in sales is owed to a fan awareness campaign that started on Nov. 9 with the hashtag #JusticeForGlitter. Through the hashtag’s use on Twitter, fans of Carey -- whose new album Caution arrives at midnight -- have been encouraging people to buy the album, which was released in 2001. The set, which also doubles as the soundtrack to the Carey's film of the same name, debuted and peaked at No. 7 on the Billboard 200 chart and has sold 661,000 copies in the U.S. through Nov. 8. According to a Twitter representative, there have been more than 37,000 tweets using the #JusticeForGlitter hashtag, through Nov. 15.