2020 Grammys

Kanye West Re-Enters Social 50 Chart at No. 3 After Blexit Tweets

Brent N. Clarke/Invision/AP
Kanye West attends the Ralph Lauren 50th Anniversary Event held at Bethesda Terrace in Central Park during New York Fashion Week in New York on Sept. 7, 2018. 

West scores his highest chart position since May.

Kanye West re-enters Billboard’s Social 50 chart at No. 3 following a multi-tweet spree in which he denied reports that he had designed merchandise for conservative personality Candace Owens’ Blexit initiative.

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Nov. 1.

“My eyes are now wide open and now realize I’ve been used to spread messages I don’t believe in,” West tweeted Oct. 30, concluding a conversation in which he said he “never wanted any association with Blexit” and that he merely “introduced Candace to the person who made the logo” for her merchandise.

“I am distancing myself from politics and completely focusing on being creative!” he added.

The tweets were taken to indicate that West was removing himself from the world of politics, following weeks of controversy led chiefly by his outspoken support of President Donald Trump.

West re-enters the Social 50 dated Nov. 10 at No. 3, gathering 243,000 Twitter mentions in the week ending Nov. 1 (up 433 percent), according to Next Big Sound. His tweets were also reacted to 165,000 times, a boost of 278 percent.

The rapper’s No. 3 ranking is his best since May 2018, when he spent a pair of weeks at No. 2.

Yandhi, West’s ninth solo studio album and third full-length release this year, is reportedly due for release this month (Nov. 23).


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.