Steve Aoki Returns to Social 50 Chart Top 10 After BTS-Featuring 'Waste It on Me' Release

Ross Gilmore/Redferns via Getty Images
Steve Aoki performs on stage on Day 2 of Rockness Festival 2013 at Clune Farm, Loch Ness on June 8, 2013 in Inverness, Scotland.

Also, Lauren Jauregui and Freddie Mercury re-enter.

Steve Aoki returns to the top 10 of Billboard’s Social 50 chart thanks to his latest collaboration with BTS, “Waste It on Me.”

Aoki, who was last in the top 10 on Dec. 16, 2017 (No. 2), following the release of his remix of the K-pop boy band’s “Mic Drop,” re-enters at No. 8 on the Nov. 3-dated chart.

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Oct. 25.

Aoki returns to the tally with 287,000 reactions and 243,000 mentions on Twitter in the week ending Oct. 25, according to Next Big Sound. The social buzz was generated the release of “Waste,” which features BTS on its first all-English-language song.

The producer’s social media posts about the single included a meet-up with fans at a billboard in Los Angeles promoting the single on Oct. 24, posting photos and videos from the event.

BTS, meanwhile, leads the Social 50 for a 98th week in all. The K-pop group racks up 12.3 million Twitter mentions and 4.5 million Twitter reactions.

Like Aoki, Lauren Jauregui also re-enters the Social 50 due to a new single release. The Fifth Harmony member returns at No. 20 following the debut of “Expectations,” her first single on which she’s billed solely as the lead artist, on Oct. 24.

Jauregui gains 295,000 Twitter mentions from excited fans, a boost of 236 percent.

“Expectations” follows Jauregui’s appearance on songs with Aoki, Marian Hill, Ty Dolla $ign and Halsey; she’s been opening for the latter on her most recent tour.

Late Queen frontman Freddie Mercury also returns to the Social 50, re-entering at No. 23 — a new personal best, exceeding his No. 30 high in June.

Mercury debuts due to 236,000 Wikipedia views, up 68 percent, due to public interest stemming from new Queen biopic Bohemian Rhapsody, starring Rami Malek in the role of Mercury.

The film saw an Oct. 24 release in the U.K. and hits U.S. theaters on Nov. 2.


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