Mac Miller & Mr. Catra Posthumously Reach Social 50 Chart

Brick Stowell
Mac Miller

Miller re-enters the ranking at No. 3, by far his highest peak.

A pair of artists posthumously make Billboard’s Social 50 chart dated Sept. 22, led by Mac Miller, who re-enters at No. 3.

The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Sept. 13.

Miller re-enters the ranking at No. 3 -- his highest rank on the chart ever, well exceeding his No. 33 peak in September 2011. The rapper died Sept. 7 at age 27 of a suspected overdose, though a cause of death has not been officially determined.

A large portion of Miller’s chart metrics come via Wikipedia, where he earned 1.1 million views (up from 12,000) in the week ending Sept. 13, according to Next Big Sound. Additionally, Miller was mentioned 508,000 times on Twitter.

Multiple artists paid their respects on social media following Miller’s death, some of whom saw major Social 50 gains because of them. J. Cole, for instance, re-enters at No. 10 after accruing 447,000 reactions and 280,000 mentions on Twitter, mostly due to a pair of tweets he made about the late rapper.

“Rest in peace to the great soul Mac Miller,” he wrote in one, adding later: “This is a message for anybody in this game that’s going through something. If you don’t feel right, if you feel you have a substance problem, if you need a ear to vent to. If you uncomfortable talking to people around you. Please reach out to me.”

“God fucking dammit,” added Post Malone, who re-enters the Social 50 at No. 17, due mostly to Twitter reactions (147,000) from his posts about Miller. “You were such an incredible person. You changed so many lives. Had so much love in your heart. You inspired me throughout high school, and I wouldn't be where I was today without you. Never a more kind and sincere and beautiful person. I fucking love you mac.

“We'll make that album one day bubba,” he added. “Miss you so much.”

Meanwhile, Brazilian funk artist Mr. Catra, who died two days after Miller on Sept. 9, also reaches the Social 50, making his maiden Billboard appearance at No. 19.

Catra, real name Wagner Domingues Costa, passed away due to stomach cancer, with which he was diagnosed in January 2017. The popular Brazilian singer released eight albums between 1994 and 2012.

He earned 74,000 Wikipedia views and 74,000 new likes to his Facebook page, on which multiple videos and remembrances were posted following his death.