'Bloom' earns the pop singer-songwriter his highest-charting effort yet.
Troye Sivan scores his highest charting album yet on the Billboard 200, and fourth top 10, as Bloom bows at No. 4 with 72,000 units earned in the week ending Sept. 6, according to Nielsen Music. Of that sum, 59,000 were in traditional album sales -- his best sales week yet.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units. Units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Sept. 15-dated chart -- where Bloom debuts at No. 4 -- will be posted in full on Billboard's websites on Tuesday, Sept. 11.
Of Bloom’s starting sum of 72,000 units, traditional album sales comprised 59,000, while TEA units equaled 1,000 and SEA units totaled 12,000. The album’s sales launch is Sivan’s best sales week ever, surpassing the 55,000-sales start of Blue Neighbourhood in 2015. Bloom’s first-week was encouraged by sales generated from a concert ticket/album sales redemption offer as well as merchandise/album bundles.