Billboard 200 Chart Moves: Taylor Swift's 'Reputation' Gets Tour-Fueled Boost

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Taylor Swift performs onstage during the Taylor Swift reputation Stadium Tour at FedExField on July 10, 2018 in Landover, Maryland. 

On the latest Billboard 200 albums chart (dated July 21), Drake’s Scorpion held at No. 1 for a second week, while Future and Meek Mill saw their latest albums start in the top 10.

The Billboard 200 chart ranks the week’s most popular albums based on their overall consumption. That overall unit figure combines pure album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).

Now, let’s take a closer look at some of the action on the rest of the Billboard 200:

Taylor Swift, reputation No. 15 Taylor Swift’s former No. 1, reputation, climbs 30-15 with a 32 percent gain in units earned in the week ending July 12, according to Nielsen Music. The gain comes courtesy of sales of the album generated at merch stands at stops of Swift’s reputation Stadium Tour. The trek returned to the U.S. on June 30 after a month in England and Ireland. The set earned 22,000 equivalent album units in the week ending July 12, with 8,000 of that sum driven by traditional album sales (up 92 percent). The album has sold 2.09 million copies thus far, and has earned 2.97 million units overall.

Years & Years, Palo Santo No. 75 The pop trio collects its third entry on the tally, as its second full-length studio album arrives at No. 75 with 9,000 units (4,000 in traditional album sales). Over on the Top Dance/Electronic Albums chart, it launches at No. 1, granting the act its second leader on the list (following 2015’s Communion).

Twenty One Pilots, Blurryface – No. 76The band’s last album rallies 102-76 with a 17 percent unit gain thanks to excitement generated by their new songs, which were released on July 11. The tracks — “Jumpsuit” and “Nico and the Niners” — debut on the Hot Rock Songs chart dated July 21.

Alan Jackson, The Essential Alan Jackson No. 145 The country king collects his 30th charting effort on the tally, as this 2012 release finally arrives on the list (5,000 units; up 57 percent). Most of 37-track set’s activity is driven by streams of its many hit singles.

Whitney Houston, I Will Always Love You: The Best of Whitney Houston – No. 179 The best-of returns to the list (5,000 units; up 7 percent) after eight months, perhaps owed to buzz generated by the new documentary about Houston, titled Whitney, which bowed in theaters on July 6.


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