Ozuna & J Balvin Loom Large on Nielsen Music's Mid-Year 2018 Latin Charts

Javier Letour
Ozuna

On Nielsen Music’s mid-year 2018 Latin charts, Ozuna and J Balvin loom large. Plus, Luis Fonsi and Daddy Yankee’s “Despacito,” featuring Justin Bieber, continues to rake in big streaming numbers.

In the tracking period of Dec. 29, 2017, through June 28, 2018, Ozuna’s Odisea earned 313,000 equivalent album units, making it the most popular Latin album of the first half of the year. Of that sum, 14,000 were in traditional album sales -- as the album’s unit total was largely powered by streaming activity for its songs.

Equivalent album units are comprised of traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Each unit -- through June 28, ahead of the previously announced weighting change -- equaled one album sale, or 10 individual tracks sold from one album, or 1,500 on-demand audio streams generated by songs on an album. (For the sake of clarity, equivalent album units do not include listening to music on broadcast radio or digital radio broadcasts.)

Ozuna and J Balvin both feature prominently on Nielsen’s mid-year songs charts (see below), with multiple tunes on each list.

The top-selling Latin album at the mid-year point is CNCO’s self-titled release, which sold 17,000 copies. It also finishes as the No. 8 most popular Latin album overall, with 62,000 units.

“Despacito,” which spent a record 52 nonconsecutive weeks at No. 1 on Billboard’s Hot Latin Songs chart, continues to show its incredible popularity -- well over a year after its release. The song leads as the biggest-selling Latin track of the year (246,000 downloads sold), the top on-demand Latin streaming song (308.98 million streams), the top Latin audio stream (119.8 million) and top Latin video stream (189.2 million).

Overall equivalent album units for the Latin genre totaled 9.2 million for the first half of the year -- up 31 percent as compared to the first half of 2017. (That’s a percentage increase larger than genres like country, which gained 5.5 percent and R&B/hip-hop, which rose 21.6 percent.) Traditional album sales in the Latin genre dropped 34.1 percent to 992,000, while Latin digital song sales declined 25.6 percent to 5.8 million.

Total Latin on-demand streams (combining audio and video streams) vaulted 50 percent to 33.2 billion. Latin audio streams alone gained 61 percent to 11.3 billion and Latin video streams were up by 44.7 percent to 21.8 billion.

2018’s Mid-Year Top 10 Latin Albums (Based on Overall Equivalent Album Units*)
1. Ozuna, Odisea (313,000)
2. J Balvin, Vibras (145,000)
3. Maluma, F.A.M.E. (85,000)
4. Romeo Santos, Golden (83,000)
5. Shakira, El Dorado (77,000)
6. Nicky Jam, Fenix (73,000)
7. Aventura, Todavia Me Amas: Lo Mejor De Aventura (67,000)
8. CNCO, CNCO (62,000)
9. Christian Nodal, Me Deje Llevar (58,000)
10. Wisin, Victory (57,000)

2018’s Mid-Year Top 10 Selling Latin Albums
1. CNCO, CNCO (17,000)
2. J Balvin, Vibras (15,000)
3. Ozuna, Odisea (14,000)
4. Luis Miguel, Mexico Por Siempre! (14,000)
5. Christian Nodal, Me Deje Llevar (13,000)
6. Victor Manuelle, 25/7 (10,000)
7. Maluma, F.A.M.E. (10,000)
8. Juan Gabriel, Mis Numero 1… 40 Aniversario (8,000)
9. Shakira, El Dorado (8,000)
10. Selena, Ones (8,000)

2018’s Mid-Year Top 10 Selling Digital Latin Songs
1. Luis Fonsi & Daddy Yankee featuring Justin Bieber, “Despacito” (246,000)
2. Daddy Yankee, “Dura” (120,000)
3. J Balvin & Willy William featuring Beyoncé, “Mi Gente” (114,000)
4. Nicky Jam x J Balvin, “X” (91,000)
5. Luis Fonsi & Demi Lovato, “Echame La Culpa” (87,000)
6. Ozuna x Cardi B, “La Modelo” (62,000)
7. Casper Magico, Nio Garcia, Darell, Nicky Jam, Ozuna & Bad Bunny, “Te Bote” (59,000)
8. Ozuna & Romeo Santos, “El Farsante” (58,000)
9. Becky G featuring Bad Bunny, “Mayores” (44,000)
10. Reik featuring Ozuna & Wisin, “Me Niego” (40,000)

2018’s Mid-Year Top 10 On-Demand Latin Song Streams (Audio and Video Combined)
1. Luis Fonsi & Daddy Yankee featuring Justin Bieber, “Despacito” (308,980,000)
2. Ozuna & Romeo Santos, “El Farsante” (212,042,000)
3. Daddy Yankee, “Dura” (198,437,000)
4. J Balvin & Willy William featuring Beyoncé, “Mi Gente” (195,776,000)
5. Nicky Jam x J Balvin, “X” (156,952,000)
6. Casper Magico, Nio Garcia, Darell, Nicky Jam, Ozuna & Bad Bunny, “Te Bote” (149,214,000)
7. Ozuna x Cardi B, “La Modelo” (149,126,000)
8. El Chombo featuring Cutty Ranks, “Dame Tu Cosita” (148,941,000)
9. Luis Fonsi & Demi Lovato, “Echame La Culpa” (127,763,000)
10. Natti Natasha x Ozuna, “Criminal” (124,303,000)

2018’s Mid-Year Top 10 On-Demand Latin Audio Streams
1. Luis Fonsi & Daddy Yankee featuring Justin Bieber, “Despacito” (119,802,000)
2. J Balvin & Willy William featuring Beyoncé, “Mi Gente” (97,766,000)
3. Ozuna & Romeo Santos, “El Farsante” (78,091,000)
4. Nicky Jam x J Balvin, “X” (77,113,000)
5. Casper Magico, Nio Garcia, Darell, Nicky Jam, Ozuna & Bad Bunny, “Te Bote” (75,764,000)
6. Daddy Yankee, “Dura” (73,993,000)
7. Ozuna x Cardi B, “La Modelo” (71,955,000)
8. Almighty, Ozuna, Bad Bunny & Wisin, “Solita” (52,760,000)
9. DJ Luian & Mambo Kingz Presentan: Bad Bunny, J Balvin & Prince Royce, “Sensualidad” (51,503,000)
10. Luis Fonsi & Demi Lovato, “Echame La Culpa” (51,503,000)

2018’s Mid-Year Top 10 On-Demand Latin Video Streams
1. Luis Fonsi & Daddy Yankee featuring Justin Bieber, “Despacito” (189,178,000)
2. El Chombo featuring Cutty Ranks, “Dame Tu Cosita” (147,694,000)
3. Ozuna & Romeo Santos, “El Farsante” (133,951,000)
4. Daddy Yankee, “Dura” (124,444,000)
5. J Balvin & Willy William featuring Beyoncé, “Mi Gente” (98,010,000)
6. DJ Kass, “Scooby Doo Pa Pa” (90,570,000)
7. Nicky Jam x J Balvin, “X” (79,839,000)
8. Ozuna x Cardi B, “La Modelo” (77,171,000)
9. Luis Fonsi & Demi Lovato, “Echame La Culpa” (76,260,000)
10. Natti Natasha x Ozuna, “Criminal” (75,189,000)

Source: Nielsen Music, for the tracking period of Dec. 29, 2017 – June 28, 2018.

* Note: Nielsen Music’s consumption unit totals for albums include SEA and TEA for an album's songs registered before an album's release, but during the tracking period.