Not to be outdone, Pusha T followed with “The Story of Adidon” on May 29. The song, among its many claims, alleges that Drake had a child with Sophie Brussaux last year.
The combined social media attention drove a flurry of activity to Pusha T’s accounts. He garnered 159,000 Wikipedia views (a 2,580 percent boost) and was mentioned 249,000 times on Twitter (up 2,462 percent), according to Next Big Sound.
Of course, Drake’s own posts about the beef shot him back onto the chart, re-entering at No. 16 (his first time on the Social 50 since the April 7-dated list). Though his Wikipedia views were far below Pusha T’s, he exceeded the rapper in Twitter mentions, scoring 364,000 in all (up 942 percent).
Meanwhile, Chicago rapper Rhymefest returns to the Billboard charts for the first time since 2010 following a series of tweets directed at Kanye West.
Rhymefest, who is known for his work with West (including as the co-writer of West’s “Jesus Walks”) along with his solo material and activism in Chicago, inserted himself into the Drake-Pusha T controversy following the former’s release of “Duppy Freestyle.” Following Drake’s fake invoicing of Pusha after the song (referencing a lyric in “Duppy”), Rhymefest tweeted at the rapper, “when G.O.O.D. Music sends the money they owe you, will you please help us rebuild Kanye’s mothers house for the youth of Chicago. I spoke to Kanye about it. His response was 'fuck the youth of Chicago.’”
West’s wife, Kim Kardashian, defended her husband following Rhymefest’s tweets, and she disinvited him from visiting the couple in Wyoming in the future.
Rhymefest debuts at No. 39 on the Social 50, gathering 62,000 Twitter mentions and 55,000 retweets, both up significant percentages (88,879 percent and 496,000 percent, respectively) from negligible amounts previously.