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ABBA Music Sales Up 57% After Reunion News, 'Gold' Hits Album Returns to Billboard 200 Chart
Streams of ABBA's songs gained by 36 percent, led by "Dancing Queen."
Streams and sales of ABBA’s music in the U.S. rose in the wake of the group’s announcement on April 27 that the quartet had reunited to record new music for the first time in 35 years.
In the week ending May 3, ABBA’s songs garnered a 36 percent gain in on-demand streams (audio and video combined) according to Nielsen Music. Collectively, their tunes notched 6.38 million streams, up from 4.69 million a week earlier. ABBA’s most-streamed song in the week ending May 3 was their 1977 No. 1 Billboard Hot 100 hit, “Dancing Queen,” with 1.42 million streams (up 19 percent).
Combined sales of the group’s catalog of albums and songs jumped by 57 percent to 11,000 (up from 7,000 the week previous), while the act’s overall equivalent album units tally spiked by 39 percent to 8,000 units (up from 6,000).
The bulk of those 8,000 units were earned by their successful 1993 best-of compilation, Gold — Greatest Hits, which tallied 5,000 units (up 192 percent) and re-enters the Billboard 200 chart dated May 12 at No. 193. It’s the first time the album has been on the chart in nearly a year (it was last on the tally dated June 3, 2017). Gold, which peaked at No. 36 in 2013, has spent 134 nonconsecutive weeks on the list and has sold 5.8 million copies.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).
ABBA also debuts on the Social 50 chart at No. 35, thanks to a surge in interest of the group on social networks -- especially on YouTube and from visits to the group’s Wikipedia page. The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement.