Post Malone's 'Beerbongs & Bentleys' Breaks Streaming Record, Debuts at No. 1 on Billboard 200 Albums Chart
Post Malone’s second album, beerbongs & bentleys, makes a smashing debut at No. 1 on the Billboard 200 chart, scoring both the artist’s first No. 1, the year’s biggest debut and a record-breaking streaming week for the set.
The effort, released on April 27 via Republic Records, earned 461,000 equivalent album units in the week ending May 3, according to Nielsen Music. Of that sum, 153,000 were in traditional album sales.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new May 12-dated chart (where Post Malone debuts at No. 1) will be posted in full on Billboard's websites on Tuesday, May 8.
beerbongs & bentleys was led by the hit singles “Rockstar,” featuring 21 Savage, which spent eight weeks at No. 1 on the Billboard Hot 100 chart, and “Psycho,” featuring Ty Dolla $ign, which has reached No. 2.
beerbongs & bentleys’ Debut: By the Numbers:
Biggest Streaming Week Ever: Of beerbongs’ overall start of 461,000 units, SEA units comprise 288,000 of that figure. As each SEA unit equals 1,500 on-demand audio streams, beerbongs garnered 431.3 million on-demand audio streams in the U.S. for its tracks during its debut frame. That zooms past the previous record, set by Drake’s More Life,which started at No. 1 with 384.8 million on the chart dated April 8, 2017 (tracking week ending March 23, 2017).
Biggest Overall Week of 2018: beerbongs bows with 461,000 equivalent album units earned -- easily the biggest week of 2018 for any album. It surpasses the year’s previous high-water mark, set only a week ago, when J. Cole’s KOD launched with 397,000 units in the week ending April 26. Post Malone snares the largest week for an album since Taylor Swift’s reputation bowed at No. 1 with 1.238 million units earned in the week ending Nov. 16, 2017.
Two Albums in the Top 10 at the Same Time: beerbongs & bentleys follows Post Malone’s debut album, Stoney, which was released in 2016 and peaked at No. 4 on the chart. The album contains a trio of top 20-charting hit songs on the Billboard Hot 100: “White Iverson” (peaking at No. 14), “Congratulations,” featuring Quavo (No. 8) and “I Fall Apart” (No. 16).
The set has never left the top 25 of the weekly tally in its 73 continuous weeks on the list. On the new chart, the album rises 11-9 with 32,000 units (up 12 percent), giving Post Malone a pair of titles in the top 10. He’s the first act with two albums concurrently in the top 10 since Linkin Park on the Aug. 12, 2017-dated list (with One More Light and Hybrid Theory), following the death of the band’s singer Chester Bennington. He's the first soloist to double up in the region since Future (with FUTURE and HNDRXX on April 1, 2017).
At No. 2 on the new Billboard 200, Keith Urban collects his seventh top 10 effort, as Graffiti U launches with 145,000 units, of which 137,000 were in traditional album sales. The new set follows 2016’s Ripcord, which debuted and peaked at No. 4 with 106,000 in its first week (93,000 in album sales).
Before Ripcord, Urban previously logged top 10s with Fuse (No. 1 in 2013), Get Closer (No. 7, 2010), Defying Gravity (No. 1, 2009), Love, Pain & The Whole Crazy Thing (No. 3, 2006) and Be Here (No. 3, 2004).
Both Urban and Post Malone’s sales starts benefit from concert ticket/album sale redemption offers with their latest tours. Urban's trek begins on June 15, while Post Malone's tour launched on April 26.
J. Cole’s KOD slides 1-3 in its second week on the list, tallying 105,000 units (down 73 percent). Cardi B’s former No. 1, Invasion of Privacy, dips 2-4 with 71,000 units (down 22 percent). The soundtrack to The Greatest Showman, another previous chart-topper, descends 4-5 with 58,000 units (down 15 percent).
Janelle Monáe clocks the third-biggest debut of the week, and her second top 10 effort, as Dirty Computer starts up at No. 6 with 54,000 units earned (of which 41,000 were in traditional album sales). The set is Monáe’s first album since 2013’s The Electric Lady, which debuted and peaked at No. 3 with 47,000 copies sold (before the chart transitioned to a consumption units-based methodology in late 2014).
Rapper YoungBoy Never Broke Again arrives at No. 7 with his debut full-length studio album, Until Death Call My Name, earning 43,000 units. Traditional album sales comprise just 8,000 of that sum, with SEA units (34,000) overwhelmingly powering the set’s first week. He previously hit the chart with the mixtapes Ain’t Too Long (No. 173) and AI Youngboy (No. 24).
The troubled artist (real name: Kentrell Gaulden) -- who was arrested in February on charges of kidnapping and aggravated assault, but released on bail in March -- made his Billboard chart debut just under a year ago. His first ink on Billboard’s lists came with the track “Untouchable,” which arrived on the Hot R&B/Hip-Hop Songs chart dated June 24, 2017, and eventually peaked at No. 39 on Sept. 2. The track became his first of six top 40 hits on the chart through the most recently published list dated May 5. He last hit the region with the new album’s “Diamond Teeth Samurai.”
Rock band Godsmack notches its seventh Billboard 200 top 10 with When Legends Rise, as the album bows at No. 8 with 40,000 units (36,000 in traditional album sales). The set, released via BMG, is the group’s first independently-distributed album following a chart career with Republic Records. The act previously scored top 10s with 100HP (No. 3, 2014),The Oracle (No. 1, 2010), IV (No. 1, 2006), EP The Other Side (No. 5, 2004), Faceless (No. 1, 2003) and Awake (No. 5, 2000).
Post Malone’s aforementioned Stoney climbs 11-9, while Jason Aldean’s former No. 1, Rearview Town, falls 5-10 in its third week (32,000 units; down 17 percent).