BTS, EXO & NCT Become First K-Pop Acts to Sweep Social 50 Chart's Top Three

BTS rules the ranking for a 68^th nonconsecutive week, owed partly to a boost of 22 percent in Twitter mentions, racking up 7 million overall, according to Next Big Sound. The group celebrated a win at the Kids’ Choice Awards for favorite global music star on March 24 (though BTS was not in attendance), including crafting a response to ceremony host John Cena, who congratulated the singers on Twitter for their win.

Meanwhile, EXO spends a 10th straight week at No. 2, gaining 96 percent in all social media reactions, including 127 percent in Instagram reactions (3.7 million in all). EXO had a celebration of its own, marking the 28th birthday of member Xiumin on March 26. The group also began teasing the release of subset group EXO-CBX’s comeback song “Blooming Day,” which is set for an April 10 release.

 

#HappyXIUMINDay ---- #180326 #EXO #XIUMIN

A post shared by EXO Official Instagram (@weareone.exo) on Mar 25, 2018 at 7:10pm PDT

Finally, NCT, who debuted on the previous week’s Social 50 chart dated March 31 at No. 9, reaches a new peak of No. 3. The group posted an abundance of photos of its members onto its Instagram account – no small feat given NCT’s 18-person membership – as it basked in the glow of the March 14 release of full-length album NCT 2018 Empathy, which debuted at No. 5 on the World Albums chart dated March 24 (1,000 copies sold in the week ending March 15), according to Nielsen Music). In all, NCT garnered 9.8 million Instagram reactions, 5.5 million more than the previous tracking week.