Chart Beat

Jain's 'Makeba' Rules Top TV Commercials Chart for February 2018

Courtesy of RCA


Plus, Keala Settle & The Greatest Showman Ensemble’s “This Is Me” debuts at No. 2.

French singer-songwriter Jain (full name: Jeanne Galice) leads Billboard & Clio’s Top TV Commercials chart, powered by Shazam, for February, with her hit “Makeba,” thanks to the songs synch in Levi’s “Circles” commercial.

Using tagging data from Shazam, as well as sales and streaming information tracked by Nielsen Music, Billboard partners with Clio Music each month to present a chart ranking the top songs in commercials. Rankings exclude any song that has recently charted within the top 40 of the Billboard Hot 100 or top 10 on a genre chart.

“Makeba” leads all songs in February with 80,000 Shazam tags, 9,000 downloads sold and 894,000 U.S. streams, according to Nielsen Music.

Jain released “Makeba” in 2016 and the track debuted and peaked at No. 8 on the French Singles chart in February 2017. The song is an ode to the late South African singer and activist Miriam Makeba, who landed two songs on the Billboard Hot 100 in the 1960s and died in 2008.

The song first appeared on the Top TV Commercials chart in September at No. 3, then dipped to No. 6 in October, and then fell off the chart until this month. The track itself is Jain’s second entry on any American Billboard chart. Her first entry, “Come,” reached No. 19 on the Adult Alternative Songs airplay chart in February 2017.

Just below Jain, Keala Settle and The Greatest Showman Ensemble’s “This Is Me” debuts at No. 2 following its appearance in NBC Sports’ “Winter Olympics” commercial. [was it just in a commercial, or was it additionally used throughout NBC's coverage?]

“This Is Me,” which reached No. 58 on the Hot 100 (chart dated Jan. 27), earns its placement on the strength of 12,000 Shazam tags, 48,000 downloads sold and 26.4 million U.S. streams in February.

The NBC Sports commercial also helped “This Is Me” hold as the biggest song from The Greatest Showman soundtrack, which saw four of its tracks land on the Hot 100. The song currently stands at No. 87 on the list dated March 10, boasting 7 million U.S. streams and 11,000 downloads in the tracking week ending March 1.

Finally, Missy Elliott’s former top 10 Hot 100 hit “Get Ur Freak On” debuts at No. 5 on the Top TV Commercials chart, thanks to its appearance in Doritos Blaze/Mountain Dew Ice’s “Battle” commercial.

The song aired during Super Bowl LII on Feb. 4 and logs 15,000 Shazam tags, 7,000 downloads sold and 2.5 million U.S. streams in February.

“Get Ur Freak On” reached No. 7 on the Hot 100 in June 2001 -- becoming Missy’s seventh of nine top 10 hits -- and No. 3 on the Hot R&B/Hip-Hop Songs chart.