Chart Beat

Zedd, Maren Morris & Grey's 'The Middle' Rules Top TV Commercials Chart for January

Zedd, Maren Morris, Grey - The Middle
Courtesy Photo

Zedd, Maren Morris and Grey, "The Middle"

Plus, Camila Cabello debuts at No. 2 and NVDES notch two entries.

Zedd, Maren Morris and Grey's new single "The Middle" rules Billboard & Clio's Top TV Commercials chart, powered by Shazam, for January, thanks to the song's synch in Target's "2018 Grammys: The Middle" commercial.

Using tagging data from Shazam, as well as sales and streaming information tracked by Nielsen Music, Billboard partners with Clio Music each month to present a chart ranking the top songs in commercials. Rankings exclude any song that has recently charted within the top 40 of the Billboard Hot 100 or top 10 on a genre chart.

After its release Jan. 23, "The Middle" debuts at No. 23 on the Hot 100 (dated Feb. 10). (Despite the qualifier above about songs in the Hot 100's top 40 not being eligible for Top TV Commercials, "The Middle" makes the cut, as its initial impact came via a combination of the ad's placement alongside its arrival at radio, digital retailers and streaming services; given its multi-platform growth since, and its top 40 Hot 100 debut, it will not be eligible for Top TV Commercials while it's a current hit going forward.)

"The Middle" led all songs on Top TV Commercials in January with 89,000 Shazam tags, 56,000 downloads sold and 13.1 million total U.S. streams, according to Nielsen Music. The collab's launch was also boosted by its music video premiere concurrent with the 60th Annual Grammy Awards Jan. 28.

The song is the first Top TV Commercials No. 1 on the ranking for all three acts and the first leader for a Target commercial tie in, dating to the chart's inception in January 2016.

Camila Cabello's latest single "Never Be the Same" debuts at No. 2 on Top TV Commercials after its appearance in L'Oreal Paris' "Comeback" commercial. Cabello's first entry on the chart earned 26,000 Shazam tags, sold 61,000 downloads and drew 41.4 million U.S. streams in January.

("Same" ranks at No. 32 on the Feb. 10-dated Hot 100 and, like "The Middle," will not be eligible for the February Top TV Commercials chart.)

NVDES debut two songs on Top TV Commercials: "D.Y.T. (Do Your Thing)," with Remmi, at No. 12 and "Turning Heads" at No. 15. "D.Y.T." enters sparked by its usage in Apple's "A New Light" ad, having logged 15,000 Shazam tags, sold 1,000 downloads and earned 448,000 U.S. streams in January.

Apple incorporated "Turning Heads" into its iPhone X "Introducing Face ID" commercial. Thanks to the synch, the song tallied 9,000 Shazam tags, sold 1,000 downloads and drew 36,000 U.S. streams in January.

The debuts mark the first Billboard chart action for both NVDES and Remmi.