Bruno Mars & Cardi B, Luis Fonsi & Daddy Yankee See Post-Grammys Bumps on Streaming Songs Chart
Bruno and Cardi’s “Finesse” takes the cake, rising 5-2 after the duo’s Grammy performance.
Following the 2018 Grammy Awards on Jan. 28, multiple songs showcased during the CBS broadcast make major gains on streaming platforms and Billboard’s Streaming Songs chart dated Feb. 10. The charge is led by Bruno Mars' and Cardi B’s “Finesse,” which rises 5-2.
“Finesse,” which previously led the Streaming Songs chart dated Jan. 20, actually earns its biggest streaming week since its release thanks to the Grammys bump, earning 40.4 million streams in the week ending Feb. 1 (up 24 percent), according to Nielsen Music (in its No. 1 week, it accrued 38.3 million). The boost comes due in large part to a 56 percent gain in YouTube views after video of the song’s performance on the Grammys telecast was uploaded to Mars’ YouTube page.
That’s a general trend with the Grammys gains for the Feb. 10-dated charts: YouTube clips of the performances. Below “Finesse,” Luis Fonsi and Daddy Yankee’s “Despacito,” featuring Justin Bieber, moves 30-24 with a 9 percent boost in overall streams, owed in part to a 22 percent gain in YouTube views after the performance video was uploaded (sans Bieber, who did not perform with Fonsi and Daddy Yankee on the Grammys); it achieved 16.8 million overall.
Logic’s “1-800-273-8255” featuring Khalid and Alessia Cara, the final performance of the evening, also gained thanks to its performance clip posted to YouTube. In addition to its 15 percent jump in overall streams (15 million total), it rose 47 percent in YouTube views.
Additionally, though it wasn’t performed on the broadcast, Zedd, Maren Morris and Grey’s “The Middle,” the music video for which was premiered during the CBS telecast, debuts at No. 49 on Streaming Songs with 12.1 million streams, marking Morris’ first appearance on the chart.