Grammy Awards Push Streaming Gains for Kendrick Lamar, Bruno Mars, Kesha, SZA & More
Songs performed on the show earned a 42 percent gain in total on-demand streams.
Big streaming winners from the 2018 Grammy Awards include Kesha, SZA, Bruno Mars and Kendrick Lamar, according to Nielsen Music, as nearly all of the songs performed on the show scored gains in streams in the day after the broadcast.
The songs performed on the show collectively earned a 42 percent gain in on-demand streams (audio and video combined) on Jan. 29 (the day after the Jan. 28 CBS live broadcast) versus Jan. 27 (the day before the show). In total, the tunes performed (as well as the original versions of songs covered) pulled in 18.87 million streams on Jan. 29, up from 13.32 million on Jan. 27.
Breaking down the overall total into just on-demand audio and on-demand video: the songs notched 9.3 million on-demand audio streams on Jan. 29 (up 29.8 percent compared to 7.2 million on Jan. 27), and 9.6 million on-demand video streams on Jan. 29 (up 55.5 percent compared to 6.2 million on Jan. 27).
Some of the notable gaining songs, in terms of streams via on-demand audio services, were Kendrick Lamar’s “DNA” (734,000 streams; up 21 percent), Kesha’s “Praying” (867,000 streams; up 99 percent), SZA’s “Broken Clocks” (451,000 streams; up 55 percent) and Bruno Mars’ “Finesse” (2.3 million streams; up 20 percent).