Migos' 'Culture II' Set For No. 1 Debut on Billboard 200 Albums Chart
Migos is set to score its second straight No. 1 album on the Billboard 200 chart with its new studio effort, Culture II, according to industry forecasters. The rap trio’s latest album -- which was released on Jan 26 through Quality Control/Motown/Capitol Records -- could earn between 180,000 and 200,000 equivalent album units in the week ending Feb. 1. The majority of that sum will likely be driven by streaming activity.
The Billboard 200 chart ranks the most popular albums of the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The top 10 of the new Feb. 10, 2018-dated Billboard 200 chart (where Culture II will probably debut at No. 1) is scheduled to be revealed on Billboard’s websites on Sunday, Feb. 4.
Migos bowed at No. 1 a year ago with its previous album, Culture, which launched atop the Billboard 200 dated Feb. 18, 2017. The set started with 131,000 units, according to Nielsen Music. Of its starting sum, 44,000 were in traditional album sales; 10,000 were in TEA units and 77,000 were in SEA units. The latter figure translated into 115.6 million on-demand audio streams of the album’s songs in its first week.
If Culture II debuts at No. 1, Migos will become just the fifth rap group with more than one No. 1 album. They would follow Beastie Boys (four No. 1s between 1987 and 2004), A Tribe Called Quest (two, in 1996 and 2016), Bone Thugs-N-Harmony (two, in 1995 and 1997) and D12 (two, in 2001 and 2004).
Elsewhere near the top of of next week’s Billboard 200, look for dance trio Above & Beyond to score a sizable bow with Common Ground, while a bevy of albums should see Grammy Awards-related spikes. Among those expected to gain from exposure on the awards (which aired Jan. 28 on CBS) are Bruno Mars’ 24K Magic (Mars performed and took home a bevy of trophies, including album, record and song of the year) and Kendrick Lamar’s DAMN. (Lamar opened the show, and also won best rap album).