The 2018 Grammy Awards spurred immediate sales gains for the songs performed on CBS’ Jan. 28 broadcast, according to Nielsen Music. The tracks performed on the show collectively earned a 328 percent gain in download sales in the United States on the day of the show, according to initial sales reports to Nielsen Music. Combined, the songs performed on the awards (as well as the original versions of songs covered) sold 74,000 downloads on Jan. 28 -- up from just 17,000 on the previous day.
Among the biggest gainers: Luis Fonsi and Daddy Yankee’s “Despacito,” which grew from 3,000 to 10,000 sold (up 263 percent). Those figures include the popular remix version featuring Justin Bieber. The song -- which garnered a performance slot on the broadcast (sans Bieber) and was nominated for both record and song of the year -- was the biggest-selling tune performed on the Grammy Awards.