ODESZA, Sofi Tukker and Mansionair are on the cusp of what may be a new trend in rock radio: electronic crossovers. EDM has made significant inroads at top 40 radio -- and the top of the Billboard Hot 100 -- in recent years, with The Chainsmokers, Zedd and Calvin Harris and more finding chart success with dance-geared tracks. Now, the alternative and triple A (adult alternative) formats are getting into the game, with four songs by electronic acts dotting Billboard’s Alternative airplay chart dated Jan. 20.
ODESZA, whose Grammy-nominated third album, 2017’s A Moment Apart, reached No. 3 on the Billboard 200 last September, boasts two songs on these formats: “Line of Sight,” featuring WYNNE and Mansionair, which peaked at No. 24 on Alternative, and “Across the Room,” featuring Leon Bridges on vocals, which has become a top 10 hit at triple A.
Harrison Mills, one-half of ODESZA, says the pair didn't expect either song’s success on alternative formats, but “we’ve always been big fans of indie-alternative. We’re from the Northwest, where it’s kind of king.” Adds member Clayton Knight: “Electronic music has been around for a while, but now finally in the U.S. it’s seeping into almost everything.” He says radio crossover was never the goal when recording Apart: “If you start making music for platforms, it’s really transparent. It doesn't feel authentic.”