Def Leppard's Catalog Leaps in Sales & Streaming on First Day of Wide Availability
The band’s digital song sales jumped 1,422 percent on Jan. 19, while the act's on-demand audio streams rose 379 percent.
The rock band, which had been a long-running holdout on major streaming services before 2018 with the majority of its catalog unavailable to the most consumers, earned 596,000 on-demand audio streams for its songs on Jan. 19. Additionally, Def Leppard videos received 482,000 clicks, a boost of 47 percent.
In all, Def Leppard’s music -- audio and video combined -- was streamed 1.1 million times on on-demand services on Jan. 19, up from 453,000 in Jan. 18, 73 percent of which was via video views. Conversely, 55 percent of the band’s Jan. 19 streams came from on-demand audio services.
Individually, “Pour Some Sugar on Me,” a No. 2 hit on the Billboard Hot 100 in July 1988, was the band’s most-streamed song on audio services Friday, accumulating 41,000 streams of the original Hysteria version (not including various live renditions). “Photograph” (41,000) and “Love Bites” (33,000) followed, with “Rock of Ages” (29,000) and “Animal” (28,000) rounding out the top five.
Meanwhile, digital downloads of the band’s songs (which also became widely available at digital retail on Friday) spiked 1,422 percent, leaping to 15,000 total downloads on Jan. 19 according to initial sales reports to Nielsen Music. “Bringin’ on the Heartbreak,” the second single from 1981’s High ‘n’ Dry, was the most-downloaded song on Friday, selling 1,000.
Sales of Def Leppard albums also jumped 86 percent on Friday.
The full impact of Def Leppard’s catalog’s release to streaming services and digital retailers will be felt with the Feb. 3-dated Billboard charts, which will reflect the Jan. 19-25 sales and streaming tracking week.