Latin Grammys 2018
BTS Remix Bumps Steve Aoki & Desiigner to New Social 50 Chart Heights
Aoki leaps 30-2 (just behind BTS) on the chart, while Desiigner debuts at No. 16.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Nov. 30, and BTS is No. 1 for a 51st week.
Following the release of the official remix of “Mic Drop,” BTS’ Love Yourself: Her track remixed by Aoki and featuring rapper Desiigner, both acts shoot up the social media chart, Aoki reaching a new peak of No. 2 (up from No. 30) with a boost of 287 percent in Twitter mentions to 1.1 million, according to Next Big Sound. Previously, Aoki had peaked at No. 13 on the ranking dated Dec. 31, 2016.
Not that Aoki had to do much to garner that increase in social media interactions. Simply tweeting about “Mic Drop,” which debuted at No. 28 on the Billboard Hot 100 dated Dec. 16, spurred a major boost in interactions, whether it was simply announcing the track’s release or thanking fans for sending the song to iTunes in dozens of countries around the world.
Desiigner, of course, benefited too; in fact, the rapper had never made the Social 50 prior to his No. 16 debut, scoring an increase of 170 percent in Twitter mentions (875,000 overall). He tweeted his excitement around the track’s strong start on digital download services, posting on Nov. 27 that the song was “too litt [sic] I just almost passed out.”
Meanwhile, BTS retained its hold of No. 1 on the chart, now just one week away from a year spent atop the ranking (though nonconsecutive). Though the K-pop group actually decreased in social media metrics on services like Twitter and Instagram, BTS jumped 7 percent in Wikipedia views (99,000) and earned 755,000 new YouTube subscriptions, a 164 percent boost.