While the on-demand streaming total of “Love My Way” for the week is tiny when compared to the week’s biggest on-demand streaming song (Post Malone’s “Rockstar,” featuring 21 Savage: 22.9 million), “Love” still earned more clicks than such familiar rock oldies as U2’s 1983 hit “Sunday Bloody Sunday” (168,000 streams), David Bowie’s “Changes,” from his 1971 album Hunky Dory (159,000), and Nine Inch Nails’ 1989 recording “Head Like a Hole” (152,000).
“Love My Way’s” gain is also notable considering that Call Me by Your Name is playing in only two cities (New York and Los Angeles) and in four theaters. The film opened in the U.S. on Nov. 24 to glowing reviews, and expands to further cities and theaters on Dec. 8. Unsurprisingly, the song saw robust streaming gains in both New York and Los Angeles during the tracking week ending Nov. 30. “Love My Way” rose 121 percent in on-demand audio streams in New York, while it jumped 29 percent in Los Angeles.
The song’s streaming popularity has been on the rise for the past two months, since the movie’s studio, Sony Pictures Classics, released a snippet of the dance party scene. In the clip -- issued on Oct. 11 to coincide with National Coming Out Day -- actor Armie Hammer is seen dancing with abandon to the track, surrounded by a crowd of fellow dancers. Soon, Hammer’s co-star Timothée Chalamet joins the fun, hopping and gyrating to the tune. (Watch the video, below.)
In the last eight weeks (Oct. 4 through Nov. 30), “Love My Way” scored 882,000 on-demand streams -- up 13 percent compared to the previous eight weeks (782,000).
“Love My Way” became The Psychedelic Furs’ first single to chart on the Billboard Hot 100, peaking at No. 43 on the list dated April 16, 1983. It also reached No. 40 on the Dance Club Songs chart and No. 30 on the Mainstream Rock Songs tally. (The alt-rock classic arrived before Billboard’s Alternative Songs chart launched in 1988.) The song is included on the multi-artist Call Me by Your Name soundtrack, which was released on Nov. 3 through Madison Gate Records and Sony Classical.