Taylor Swift’s Reputation is off to a red-hot start. The album sold around 700,000 copies in the U.S. on its first day of release, according to initial sales reports to Nielsen Music.
The set was released at 12 a.m. ET on Nov. 10, through Big Machine Records. Its first day sales figure could grow larger, after all of Nielsen’s retail reporters have submitted their sales for the day.
If the album keeps up that sizzling sales pace, it could sell over 1 million copies in the tracking week ending Nov. 16. Further, according to industry sources, it is on track to earn Swift her largest sales week yet. Its debut week could surpass the debut frame of her last album, 2014’s 1989, which bowed with 1.29 million copies sold in its first week, according to Nielsen Music.