Latin Grammys 2018
Taylor Swift's '...Ready for It' Rockets Up Streaming Songs Chart
The song’s music video, released Oct. 26 (a day before the streaming tracking week began), helps it back to No. 19.
...Ready for a big boost in streams?
Taylor Swift is, as her new single, “…Ready for It?,” rockets back onto Billboard’s Streaming Songs chart dated Nov. 18 at No. 19, earning 16.2 million streams in the tracking week ending Nov. 2, according to Nielsen Music.
The 106 percent streaming gain is due in large part to the release of the song’s music video, which premiered Oct. 26. Sixty-five percent of the track’s views for the week came via YouTube (though it saw gains in most other streaming metrics, too).
It’s the song’s highest Streaming Songs rank since its No. 11 debut (Sept. 23, 19 million streams) and helps it to jump 46-19 on the Billboard Hot 100 amid continued gains at radio, including a 18-16 boost on the Pop Songs airplay chart.
Meanwhile, the Streaming Songs chart’s highest debut belongs to “MotorSport,” the new collaboration between Migos, Nicki Minaj and Cardi B, which starts at No. 10 (19.8 million). Though all three acts have been in the top 10 of Streaming Songs before, it’s both Migos' and Cardi B’s first top 10 debut and Minaj’s first as a lead artist (Ciara’s “I’m Out,” featuring Minaj,” bowed at No. 8 on July 20, 2013).
A large chunk of the song’s streams (15.3 million in all, 77 percent of its overall total) are on-demand streams, allowing it to debut at No. 3 on the On-Demand Streaming Songs chart (also personal-best debuts for each of the artists on the bill).
A combination of sales, streaming and early radio impressions helps the song to a No. 14 debut on the Hot 100, the first by Migos to debut within the top 30 and Cardi B’s first debut within the top 80.
Speaking of On-Demand Streaming Songs, “Let Me Go,” Hailee Steinfeld and Alesso’s duet featuring Florida Georgia Line and Watt, debuts on the chart at No. 49, racking up 5.6 million on-demand streams (8.8 million overall). The song benefits from an 11 percent boost in on-demand clicks, helped in part by prominent placement on Spotify’s Today’s Top Hits playlist.
Though Steinfeld appeared on On-Demand Streaming Songs last year (“Starving” peaked at No. 12 in October 2016), “Let Me Go” is Alesso’s first appearance since “Heroes (We Could Be)” (No. 20 peak, Feb. 14, 2015) and Florida Georgia Line’s first since 2014 (“Dirt,” No. 33, Aug. 23, 2014). Watt, who co-wrote the song, makes his maiden appearance.
The track also continues its ascent at radio, bulleting at No. 26 on Pop Songs and rising 37-36 on Adult Pop Songs.