Taylor Swift's 'Gorgeous' Set to Start as Week's Top-Selling Song

Mert & Marcus
Taylor Swift

Swift looks likely to tie Rihanna for the most No. 1s in the Digital Song Sales chart's history & debut in the Hot 100's top 40.

"Gorgeous," the third song unveiled from Taylor Swift's album Reputation, due Nov. 10, should soar in at No. 1 on Billboard's Digital Song Sales chart dated Nov. 11, with more than 60,000 downloads sold in the tracking week ending Oct. 26, based on preliminary data.

Such a sales sum, along with a projected total of more than 13 million U.S. streams (powered by its official audio clip), should drive the song's debut on the Nov. 11 Billboard Hot 100 chart in the top 40, and perhaps top 25. Highlights of next week's Hot 100, which blends streaming, airplay and sales data, according to Nielsen Music, will post on Billboard.com Monday (Oct. 30), with all charts updating Oct. 31.

With a chart-topping start on Digital Song Sales, Swift would tie Rihanna for the most No. 1s in the tally's history: 14 each. Swift would extend her record for the most No. 1 debuts to 13.

The first two tracks from Reputation each opened atop Digital Song Sales: "Look What You Made Me Do" blasted onto the Sept. 16-dated chart with 353,000 sold, the greatest weekly total for a song in 2017, and "...Ready for It?" launched on the Sept. 23 ranking with 135,000 sold. The songs started at Nos. 1 and 4 on the Hot 100, respectively, with "Look" reigning for three total weeks.

As for airplay, "Look" was promoted, by Republic Records, as the first radio single from Reputation, eventually topping the Pop Songs airplay chart dated Oct. 28 and reaching No. 5 on the all-genre Radio Songs survey. "Ready" is now receiving a push at radio; it dips to No. 20 from its No. 19 peak, although up 7 percent in plays, on the Nov. 4 Pop Songs chart and debuts at No. 48 on Radio Songs, up 10 percent to 26 million in audience. "Gorgeous" is so far a preview track for the new set, not a radio focus song.

Additionally, if "Gorgeous" follows "Look" and "Ready" to No. 1 on Digital Song Sales, Reputation would mark the first album to generate at least three leaders on the list since Drake's Views produced three in 2015-16 ("Hotline Bling"; "Pop Style," featuring The Throne; and "One Dance," featuring WizKid and Kyla). The last such set by a woman? Swift's last album, 1989, which yielded four sales No. 1s in 2014-15 ("Shake It Off"; "Out of the Woods"; "Blank Space"; and "Bad Blood," featuring Kendrick Lamar).

Swift is also in line to notch her 53rd top 40 Hot 100 hit, padding her record for the most among women; Madonna and Rihanna each rank second with 49 apiece. Elvis Presley leads all acts with 80 top 40 Hot 100 hits (dating to the chart's Aug. 4, 1958, launch, more than two years after Presley's career began).

Meanwhile, "… Ready for It?" should surge following the arrival of its official video at midnight ET today (Oct. 27). Its video-sparked streaming and sales gains will be felt after a full week of tracking (Oct. 27-Nov. 2) for charts dated Nov. 18, including the Hot 100 (highlights of which will post on Billboard.com Nov. 7).

THE BILLBOARD BIZ
SUBSCRIBER EXPERIENCE

The Biz premium subscriber content has moved to Billboard.com/business.


To simplify subscriber access, we have temporarily disabled the password requirement.