Selena Returns to Social 50 Chart After Google Doodle
The Google Doodle, which was posted Oct. 17, helped the late star re-enter the chart at No. 14, her first appearance in two-and-a-half years.
Late Latin star Selena re-enters Billboard’s Social 50 chart (dated Nov. 4) at No. 14, marking just her second week on the ranking.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Oct. 19. BTS leads the latest chart.
Selena appears on the Social 50 after an Oct. 17 Google Doodle that presented a singing cartoon of the singer to celebrate her life. Selena released her self-titled debut album on Oct. 17, 1989.
Though small amounts of social media metrics on the chart came from interactions and mentions on platforms such as Facebook and Twitter, the bulk came from Wikipedia, where the singer, who died aged 23 years old on March 31, 1995, accrued 947,000 views to her page, according to Next Big Sound.
Previously, Selena made the Social 50 chart dated April 18, 2015, bowing at No. 49 after renewed attention on the 20th anniversary of her death.
Speaking of artists making returns to the Social 50 after long breaks, Becky G re-enters at No. 43. The singer, who has tallied 74 weeks on the chart but last appeared a year ago (No. 49; Oct. 29, 2016), garnered a 65 percent boost in Wikipedia views and an 82 percent increase in Instagram followers.
On Oct. 12, she was announced as a co-host for the upcoming Latin AMAs (Oct. 26) with singer/actor Diego Boneta, expressing her excitement in a tweet the next day.