Eminem's Trump Cypher Fuels Rapper's Return to Social 50 Chart
The rapper re-enters at No. 3, his highest rank since December 2013.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Oct. 12.
Eminem earns substantial gains in all social metrics (from miniscule amounts the week before, mostly due to a lack of posts) following his President Donald Trump-blasting performance on the BET Hip-Hop Awards, including 3.3 million Instagram reactions and 1.2 million Twitter mentions in the week ending Oct. 12, according to Next Big Sound.
In the cypher, Eminem pointedly criticized Trump, and told off any of his fans who supported the president.
The rapper was last in the top three on the Social 50 back on the Dec. 14, 2013-dated chart, when he ranked at No. 2 for a fourth straight week (his peak on the list). The freestyle also kicked into gear rumors of a new album, which would be his eighth studio effort and first since 2013’s The Marshall Mathers LP 2, though nothing has been officially announced.
Meanwhile, Louis Tomlinson and Camila Cabello are among other major gainers and re-entries on the chart. Tomlinson leaps 22-4 (844,000 Twitter reactions, up 337 percent) following the debut of his latest solo effort, “Just Like You,” on Oct. 11, just a spot below his best chart peak of No. 3, accrued on the chart dated Dec. 31, 2016.
“This is one of my favorites from the album,” Tomlinson tweeted Oct. 11. “Conceptually I think it sums me up!”
Below Tomlinson, Cabello re-enters at No. 26 with 6.2 million Instagram reactions (a 133 percent gain), due in part to the debut of her own Carpool Karaoke episode with Joe Jonas as well as a few teases of her photo shoot for Guess Jeans’ fall campaign.