Kanye West's 'The Life Of Pablo' Is U.K.'s First Gold-Certified Album on Streams Alone
Kanye West has made chart history in the U.K. where his 2016 release The Life Of Pablo (Def Jam), becomes the first album in that market to be awarded gold certification based solely on streams.
Gold certification is typically awarded by the British Phonographic Industry (BPI) to albums that shift more than 100,000 units (platinum is registered at 300,000). TLOP has now ticked past that benchmark on album-equivalent streams, which were included in the Official Chart from 2015.
West’s TLOP, his seventh studio album, was released as an exclusive on JAY-Z's streaming platform TIDAL in February 2016, and by April rolled out across other digital services including Apple Music and Spotify (an action that triggered a lawsuit) after its creator tweaked some of its tracks. The following month, TLOP opened at No. 30 on the Official Albums Chart, and to date it has spent 47 weeks in the top 100, according to the Official Charts Company, the charts compiler which is jointly owned by the BPI and the Entertainment Retailers Association (ERA).
It’s not the first record for TLOP. On the other side of the Atlantic, the album gave West his seventh No. 1 on the Billboard 200 chart (in the week ending April 7), becoming the first chart-leader where the majority (70 percent) of its units were generated by streaming equivalent albums.
The Atlanta-born, Chicago-raised rapper has hit the U.K.. albums chart summit on two occasions, with Graduation in 2007 and Yeezus in 2013.