It’s the first time the genre has held the top two spots on the Social 50 in the chart's nearly seven-year existence.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Sept. 7.
Though it’s BTS’ 39th week at No. 1 (and ninth in a row), EXO’s 10-2 rise marks the group’s highest chart rank yet, gathering a 145 percent gain in reactions across all social media in the tracking week, according to Next Big Sound. Previously, the act ranked as high as No. 7 on the chart dated Sept. 2.