Demi Lovato & Taylor Swift Rise on Social 50 Chart After Album Announcements
Swift re-enters the chart at No. 7, her first appearance since the ranking dated July 1.
Demi Lovato rises 5-3 on Billboard’s latest Social 50 chart (dated Sept. 9) after announcing her new album last week, while Taylor Swift jumps back onto the list at No. 7 following the bow of her new single "Look What You Made Me Do" and the announcement of her forthcoming new studio effort.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Aug. 24.
Lovato moves to No. 3 on the chart (behind BTS and Ariana Grande at Nos. 1 and 2, respectively) with a 156 percent jump in Twitter mentions and a 36 percent boost in Instagram reactions, according to Next Big Sound. Lovato announced Tell Me You Love Me, her sixth studio LP, on Aug. 23, with pre-orders and the title track available shortly after. The album is out Sept. 29 and features lead single “Sorry Not Sorry,” which concurrently achieves a new peak on the Billboard Hot 100 at No. 18.
Three spots below Lovato on the Social 50, Louis Tomlinson breaks back into the top 10, jumping 14-6. Tomlinson teased new music on his Instagram Stories on Aug. 23, though the clip has since disappeared (that's standard for Stories' feature). On Twitter, Tomlinson wrote that he “wrote that song like 6 months ago,” though he didn’t give a song title for the track, which will be featured on his upcoming debut solo album. The One Direction member gained 157 percent in Twitter reactions, accruing 538,000 in all (up from the previous week’s 330,000 sum).
And finally, the chart’s best debut or re-entry belongs to Taylor Swift, who re-enters at No. 7. The singer, who released her new single “Look What You Made Me Do” on Aug. 25, teased the song beginning on Aug. 21 with multiple posts and videos to her social media accounts – all this after deleting all of her previous posts on those services. Swift was especially successful on Twitter, earning 358,000 mentions and 303,000 reactions. Like Lovato, Swift also announced her new album on Aug. 23, with Reputation due Nov. 10.