Bonnie Tyler Leads Post-Eclipse Sales, Streaming Gains
Pink Floyd, The Beatles and Bill Withers also saw sales and streaming spikes in the U.S. around the Aug. 21 solar eclipse.
Bonnie Tyler’s “Total Eclipse of the Heart” breaks onto Billboard’s Digital Song Sales chart for the first time, debuting at No. 13 on the chart dated Sept. 9 with 31,000 digital downloads sold in the week ending Aug. 24 (up 546 percent), according to Nielsen Music. That's the song's biggest digital sales week ever.
It shouldn’t be tough to figure out why the song did so well -- the 1983 Billboard Hot 100 No. 1 hit returned to national prominence following the Aug. 21 total solar eclipse that passed across the United States. To capitalize on the song's surge in popularity, Tyler even performed the song on a Royal Caribbean cruise ship on Aug. 21 in the Caribbean Sea with DNCE as her backing band.
But Tyler’s song wasn’t the only track to gain in domestic sales and streams. Though it may have reached loftier heights than any other eclipse-related tracks, “Heart” was the first in a line of songs to see spikes in activity around the eclipse, with many making chart waves as a result.
In terms of overall percentage gains, however, Tyler’s track reigned supreme, posting a 546 percent bump in digital sales to 31,000 downloads – good enough for No. 13 on Digital Song Sales. In terms of the top 750 most-sold songs in the country in the tracking week ending Aug. 24, it was followed by another version of “Total Eclipse of the Heart” – Nicki French’s 1995 dance rendition (a No. 2 hit on the Billboard Hot 100 in the spring of 1995), which rose 397 percent to 1,000 downloads.
Behind the two versions of “Heart” in terms of percentage gains were Pink Floyd’s “Eclipse” (4,000 downloads, up 377 percent), Cat Stevens’ “Moonshadow” (2,000 downloads, up 242 percent) and Manfred Mann’s Earth Band’s “Blinded By the Light” (3,000 downloads, up 205 percent).
Meanwhile, Tyler’s 31,000-download sum was the best for songs that gained due to the eclipse, followed by The Beatles’ “Here Comes the Sun” (5,000, up 111 percent), Pink Floyd’s “Eclipse” (4,000), Creedence Clearwater Revival’s “Bad Moon Rising” (3,000, up 89 percent) and Soundgarden’s “Black Hole Sun” (3,000, up 157 percent).
Tyler’s “Heart” also attained a 221 percent boost in on-demand U.S. streams, earning 3.8 million video and audio streams in all. Pink Floyd’s “Eclipse,” at a 202 percent gain (700,000 in all), represented the second-best streaming jump.
The Beatles’ “Here Comes the Sun” and Floyd’s “Eclipse” both impact the Rock Digital Song Sales chart due to their sales gains, as "Here Comes the Sun" re-enters at No. 13 and "Eclipse" bows at No. 24. Meanwhile, Soundgarden’s “Black Hole Sun” re-enters Hard Rock Digital Song Sales at No. 10. And on R&B Digital Song Sales, Bill Withers’ “Ain’t No Sunshine” returns at No. 19, accruing 3,000 downloads.