Taylor Swift's new single, "Look What You Made Me Do," is off to a predictably fast start, according to Nielsen Music. On the song's first full day of airplay Friday (Aug. 25), it was the most-played and most-heard song across all U.S. terrestrial radio stations monitored by Nielsen Music.
On Friday, "Look" garnered 4,228 plays -- ahead of the day's second-most-spun track, Charlie Puth's "Attention," with 4,067 detections. "Look" also earned 27.3 million audience impressions, ahead of the tune with the second-largest audience, DJ Khaled's "Wild Thoughts," featuring Rihanna and Bryson Tiller, with 19.98 million.
For comparison's sake, the most-heard song on U.S. radio in the week ending Aug. 20 was "Wild Thoughts," with 137.76 million impressions.