Rihanna's Festival Outfit (& An Apology to Diplo) Helps Her to Social 50 Chart Top 5
Also, Glen Campbell debuts at No. 42 following his Aug. 8 death.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended Aug. 10.
Rihanna attended Kadooment Day, part of Crop Over Festival in Barbados on Aug. 7 and posted photos of her dazzling outfit to Instagram, earning 15 million reactions on the social media service in the tracking week, according to Next Big Sound.
But Rihanna’s big Instagram week extended beyond her time in Barbados. An additional post on Aug. 8 referenced an interview Diplo did with GQ in which he said he’s been trying to get the singer on a Major Lazer song for years but has failed, with Rihanna once saying a song he played for her sounded “like a reggae song at an airport.”
“My bad, @diplo,” she wrote in the caption of a screenshot of one of the articles that aggregated the interview, adding the cry-laugh emoji.
In all, Rihanna jumped 27-4 on the ranking, her highest position on the chart since March, and even added 89,000 Twitter mentions despite not actually posting on Twitter during the tracking week.
Meanwhile, further down the Social 50, Glen Campbell debuts at No. 42 following his death Aug. 8 in Nashville at 81. In the tracking week, the country singer accrued 420,000 Wikipedia views, along with 24,000 Twitter mentions. Campbell had suffered from Alzheimer’s for years, after announcing he had the disease in June 2011. He released his final album, Adios, in June, debuting at No. 7 on Top Country Albums with 14,000 equivalent album units earned in its first week, according to Nielsen Music.