'Nicki Minaj Challenge' Lifts Rapper on Social 50 Chart
Minaj leaps 39-13 thanks in part to a viral social media challenge.
The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, Instagram, YouTube, Wikipedia, Instagram and Tumblr. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views and engagement. The chart’s latest tracking week ended June 15.
The Nicki Minaj Challenge originated from a video the rapper posted to her Instagram on June 13 in which she bragged about how “bad bitches” fly from London to Prague, claiming that most of her followers couldn’t even spell the latter, before performing a hair flip and strutting away.
What followed were social media uploads of users changing the script slightly, from jumping into pools to something as simple as taking out the trash. Minaj posted many of her favorites onto her Instagram, while also uploading a screenshot of Twitter’s trending topics, on which Prague was briefly listed. The challenge helped Minaj gain 240 percent in Instagram reactions in the week ending June 15, according to Next Big Sound.
Further up the chart, Maluma rises 6-3, returning to his Social 50 peak. He rose 50 percent in reactions across all social media platforms, posting a video of his return home to Medellin, Colombia (and the throngs of fans who welcomed him), while also teasing the music video for upcoming single “Sex” and celebrating 1 billion views on the video for Ricky Martin’s “Vente Pa’ Ca,” on which he’s a featured artist.
Meanwhile, Selena Gomez jumps three spots to No. 2 after teasing (and eventually releasing) the music video for “Bad Liar.” She scored a 307 percent bump in overall new followers and 32.3 million Instagram reactions. The song also takes No. 1 on the Billboard + Twitter Top Tracks chart for the first time.